Collaboration 2022

Roots ×
Benny Bing

Roots x Benny Bing collaboration
ROOTS × BENNY BING Studio: Drop 7 · 2022
Project

Art, fashion and community brought together through a limited-edition collaboration with Roots.

In celebration of Black History Month, Benny Bing collaborated with Canadian brand Roots on an exclusive capsule collection for Studio: Drop 7.

The collaboration translated Bing's visual language into a limited collection of award jackets and sweatshirts, extending the work beyond the canvas and into wearable form.

The collection sold out, with proceeds from the collaboration donated to the Black Opportunity Fund and Black CAP.

Roots x Benny Bing capsule collection
Roots x Benny Bing collaboration campaign
Impact

A collaboration extending beyond the object.

Proceeds from the collaboration supported the Black Opportunity Fund and Black CAP, connecting the project to organizations working in support of Black communities in Canada.

Roots x Benny Bing Studio Drop 7
Collaboration

Roots × Benny Bing expanded the language of the studio into fashion while maintaining the values of representation, community and cultural presence that have remained central to the practice.

Roots x Benny Bing